19BOX DROP REGGAE PROJECT
Rise And Shine 3.11 is a collective of reggae artists organized through the network of 3 cities: Kingston, Jamaica; New York, USA and Tokyo, Japan. The goal of the project is to support the Tōhoku earthquake and tsunami that rocked the north-eastern coastal areas of Japan on March 11th, 2011. This project includes big names such as Shinehead and I-Octane. It has taken almost two years to bring this project to fruition because of the addition of more and more artists. While it’s not the usual 19BOX (JUKEBOX) RECORDINGS sound, there is a great deal of meaning for a Japanese label to release this single when you consider the impact this has had on the country.